Despite the difficulties of the past two years, Cell Phone Number List brands continue to rebalance their marketing investments after widespread setbacks in 2020, especially in traditional mass-reach channels. In the United States, for example, they spent more than $74 billion on network and TV advertising in 2021, well up from $57.4 billion the year before. Cell Phone Number List WPP GroupM expects a strong year for the advertising market in 2022, with a growth forecast of 9.7%.
In fact, there is an expected increase in spending across all channels. In digital ones, for example, it will be up to 53%. Cell Phone Number List As for the main objectives, marketers agree that creating brand awareness has been one of the most talked about. Cell Phone Number List Measurement is another of the pillars, especially now, considering the increasing fragmentation of the media. Confidence in measuring ROI across the funnel currently stands at 54%. Likewise, 72% of marketers believe they have access to quality data,
but only 26% of them trust audience data 100%. Cell Phone Number List In the constant search for purpose and the "beyond" On the other hand, consumers want more than just a product or service. Purpose-driven initiatives are proving their weight in return on investment. Globally, practitioners say they're emphasizing purpose, but the latest Nielsen data shows that 55% of Cell Phone Number List clients aren't convinced firms really drive progress.