In addition, there are challenges that companies must face. Vietnam Phone Number List With physical purchases shrinking, people don't see brand logos as much. The online “shelf” is endless, making it increasingly difficult for individual brands to stand out. The disruption of supply chains has affected the availability of brands and products, Vietnam Phone Number List forcing customers to try other alternatives.
Social networks, Vietnam Phone Number List the channel that will grow the most in terms of budget investment The growing reach of certain digital channels, such as online video and connected television, should not be ruled out. Sellers are consequently increasing their spending. In any case, social networks continue to be the most profitable channel, Vietnam Phone Number List since 64% say that it is their most effective means of payment. The popularity of TikTok and Instagram is influencing this rise in budgets.
Spending on television and radio Vietnam Phone Number List will also increase, mainly because they are aligned with brand building and the acquisition of new consumers. However, they do not reach the forecast for social platforms. Vietnam Phone Number List This highlights the lower confidence in the effectiveness of traditional channels compared to digital ones.