You want to reach users with video campaigns, for example, you may want to consider leveraging Google Ads so that you can run YouTube campaigns, which have phenomenal reach and relatively strong viewer retention rates. Meanwhile, Microsoft can give you access to Yahoo, Bing, AOL, and their syndicated partners. It’s important to consider where your target audience will be, how they’ll be engaging with each platform, and what they’re interested in seeing. Google will also have different publishers for their Display Network than Microsoft will. If you really want to reach users on a specific publisher for display ads, keep this in mind.
In addition to offering different whatsapp database publishers, Google also offers more thorough and fleshed-out targeting options to help you reach the right audiences on the right pages. Google allows you to use demographic targeting, custom-intent targeting, retargeting, and content targeting, all of which can be used at the account and campaign level. On Microsoft, you can still target by geographic targeting, demographics, and the device the audience is viewing the ad campaigns on. 6. Google Ads Makes Changes First This one isn’t a functional difference, but it is a well-known fact, and for those who like to take part in cutting-edge features and tech breakthroughs, it’s worth pointing out.
Google is the innovator here on most changes when it comes to search advertising. In many cases, they’ll develop, announce, and release updates and new features, and Microsoft will eventually follow suit. For many advertisers, this isn’t a dealbreaker for Microsoft Ads—plenty will choose to sit back and let industry leaders tackle new features to find out the most effective and profitable ways to use them before diving in themselves. For those who are invested in getting their hands on the latest and greatest, however, Google Ads has a clear advantage here that’s worth noting, especially when any new features are particularly valuable.