Insight finder (beta) extended to more EMEA markets Insight finder helps advertisers and agencies turn Google data into actionable marketing insights, create awareness and build media plans. Insights finder uses privacy-safe, anonymous and aggregated data from YouTube, search and web pages. This is to provide information about demographics, interests and YouTube insights about your target audience. You can use the insight finder in two ways: Audience insights: provides insight into your target audience and their interests to discover and reach new segments Search trends: Allows you to explore Google Search data to discover trends in different categories 9.
Conversion Goals in Google Ads UI Conversion targets are a new framework that gives advertisers a way to express their performance goals across different campaign types and bidding strategies. Campaign optimization will now equate to your conversion goals, groups, or conversion actions organized by categories and optimization settings. In the job function email list new framework there are two goals: standard and custom. Analytics, tracking and reporting Source: Mondo marketing Analytics, Tracking & Reporting Source: Mondo marketing Developments Google: good testing With the latest developments announced, there are sure to be improvements and features that we expect to see a lot of use. But as with all new Google Ads developments, you first have to test them thoroughly to see what it actually delivers for your organization. Hopefully after reading this article you will have more insight into the latest developments. If you have any questions, don't hesitate to ask.
The infographic of Search & Shopping can be downloaded here , and the infographic of Analytics, Tracking and Reporting can be downloaded here !Spotify has grown tremendously in the last decade. Dutch users stream an average of 2.5 hours a day and among young people between the ages of 15 and 25 this even increases to 6 hours. After a test phase in 2020, Spotify is launching an advertising platform that is now available throughout the Netherlands. Advertisers can now target even better with real - time and genre targeting.