Speaking of copywriting, I wonder if you have the same question as me?
How is a high-converting sales article written?
Why do I read a lot of copywriting books and courses and still can't write a good article?
Today I want to talk to you about those things about sales copywriting.
How to distinguish whether a copywriting is good or not, I think it is very important to see whether there is a clear copywriting framework in the other party's mind.
Why we have read a lot and learned a lot, but the copy we wrote Number List has no effect, the big reason is because we have not formed a systematic framework.
And 90% of the copywriting courses on the market will basically not teach you to write a copywriting framework.
Believe it or not, I tell you how many copywriting courses are taught: 4 elements make an article readable, 7 elements make a story engaging, and 8 elements increase article conversion rates by 50%.
Seeing no, they will only tell you what to do based on the elements.
If you say that you already have an accurate writing framework in your mind, such a course may give you some inspiration for writing.
And if you don't have this framework, such a course will only make you more and more confused.
What is a frame?
The framework is the underlying logic of transforming copywriting. It is the gun you use to fight. When you don’t have a gun, no matter how many bullets you have, it’s useless.
Similarly, if you don’t have a framework, no matter how many stories you have accumulated, no matter how many transformation routines you have, it is useless.
This is also the reason why we have listened to a lot of copywriting lessons, but the level of copywriting has always stayed at the primary stage.
When you don't build a complete framework, you just learn copywriting based on various elements, you can't learn it.
Because in your actual work, what you want to write is a well-structured article with a beginning, a process, and an end, not a fragment.
As for frame-based teaching, I have read many course books, but there is basically no complete statement. That's why I'm writing this article today.
Wow, this really breaks down the art of turning readers into buyers with such clarity and smart flow. Honestly, I’ve been searching for tips like these to improve my subtitle edit skills and this nailed it perfectly.