Then, with each new digital marketing campaign, you can return to the documentation and make meaningful adjustments. Every successful marketer needs a repeatable process. Think about your marketing campaigns like you would a sport. Did Steph Curry become the NBA’s best 3-point shooter because he just steps up and shoots a ball? No. The guy has a pre-shot routine, even though it may happen in a split second, where he follows a process, both mental and physical, to execute the best possible shot. We need to be like that. – Mike Madden With the process documented, you can also more easily delegate and automate the simple, standard, and/or routine pieces — leaving you with more time for strategy and creative planning.
A Successful Digital Marketing Campaign Strategy As the digital marketplace becomes more saturated, and MarTech becomes more sophisticated, digital marketing campaigns need to continue pushing the envelope in order to get noticed. Your competition has personas and mediocre metrics, so get ahead by jumping forward to personalization, mature reporting strategies, effective testing, and detailed process documentation. Get started by identifying a small digital marketing campaign coming up, and see how many elements you can Italy Phone Number List push forward. Take the communications to a new level of personalization, and/or make sure your team has metrics set up from the start, and see what it does for your ROI. In your opinion, what does a successful digital marketing campaign look like? Tell me about it in the comments.This is the start of something big, and the end of selling bald men unnecessary combs.
Let me explain… May 25th, 2018 is being heralded as marketing’s “High Noon” or our collective Zero Hour as we approach the deadline for the General Data Protection Regulation measures for contacts in the European Union. GDPR affects not only European companies but any business around the world that does business in the EU, requiring organizations to process personalp data against a set of new criteria. According to recent Marketo research, as of four weeks before the deadline, only 28% of businesses considered themselves fully compliant, while a further 47% were confident that they’d be on track to be compliant by the deadline. It’s been a race to the finish line.